Ageing, it now seems, is everybody’s business. Yet, whilst many gerontologists have always been interested in the relationship of their discipline to prevalent cultural attitudes about ageing, much popular and societal understanding often has very little basis in the rapidly accumulating body of gerontological research which has been undertaken in Britain over the past 40-50 years. Our two-year project (2015-17), funded by The Leverhulme Trust, looks at the evolution of this increasingly important inter- and multidisciplinary field. However, rather than concentrating on reviewing and synthesizing the actual research per se we look, instead, at what we can learn from people who have been active in building the gerontological knowledge base since the establishment of the British Society of Gerontology in 1971. Filmed interviews will be supplemented with an examination of the Society’s archives.